How to Choose the Best Anti-Ageing Skincare for Firmer Skin

When shopping for the best anti-ageing cream, it can be hard to know what to look for amongst all the fantastic products out there! It’s hard to choose between skincare creams that all promise to deliver firmer skin and softer-looking wrinkles - but we’ve found the top skincare ingredients that work hard to nourish and firm your skin.

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However, picking a firming skin cream starts with understanding what causes loss of firmness in the skin in the first place. 

What Causes Lack of Firmness in Skin?

The number one reason that skin loses firmness and density is collagen loss. This essential structural protein in our skin is at the highest levels in our youth - that’s why babies and younger children have such bouncy, healthy skin!

However, several factors contribute to the loss of collagen in the skin over time. The first is that collagen production levels naturally drop as we age.

Lifestyle factors can also speed up the loss of collagen - this includes smoking and sun exposure. Both expose your skin to higher amounts of free radicals, molecules that cause oxidative stress and speed up your skin’s collagen depletion. 

Other than minimising exposure to these stressors, there are certain skincare ingredients that you’ll find in an anti-ageing serum, best for firming skin and softening the early arrival of wrinkles.

Packed with potent peptides, this anti-ageing cream from Dr Irena Eris works hard to diminish the look of fine lines and wrinkles. 

The Best Anti-Ageing Cream Skincare Ingredients

When it comes to skincare, there are ingredients that you can look for to make sure that you’ve picked the best anti-ageing cream for firmer skin. We’ve rounded up our four favourites with scientifically-proven benefits for rejuvenating skin, boosting elasticity and firmness while diminishing the look of fine lines and wrinkles. 

This essence serum is formulated with a powerful blend of Pitera, SK-II’s bespoke skincare ingredient, peptides and Niacinamide to create a potent anti-ageing serum. 


When it comes to any list of anti ageing creams best for firming skin, this ingredient cannot be left out! Derived from Vitamin A, Retinol is genuinely the gold standard for over the counter anti-ageing skincare. 

Retinol works to stimulate collagen production in your skin. Remember how we said that collagen is the underlying support structure responsible for skin feeling firm and youthful? BY encouraging your skin cells to produce more collagen, retinol is a skincare ingredient that’s a must-have in any skin-firming cream. It’s also an ingredient that belongs in the best anti-ageing serums!

Using a gentle form of retinol called Retinyl Palmitate, this night cream from Declaré is a powerful addition to any anti-ageing skincare routine.

Vitamin C

This ultra-powerful antioxidant is another anti ageing serum - best hits sort of ingredient. Vitamin C is a potent ingredient that also helps to boost collagen levels in your skin. As an antioxidant, it also works double-duty to neutralise free radicals, preventing them from causing skin damage in the first place that leads to premature signs of ageing. 

Packed with Vitamin C, this skincare serum from Dermalogica is ideal for firming skin, brightening skin tone, and warding off the signs of ageing. 


Often heralded as the ‘natural alternative to retinol’, bakuchiol is a powerful skincare ingredient in its own right. Like Vitamin C, it’s also a powerful antioxidant that brings loads of benefits to your skin. 

Studies have found it brings similar benefits to the skin as retinol, which is why the two ingredients are so often compared. However, the similarities end there. While retinol can be slightly irritating to the skin - usually when you first add it to your skincare routine - bakuchiol doesn’t have this temporary side effect, making it the perfect ingredient in a beginners’ anti-ageing serum. 

Ideal for using after your moisturiser or mixed into it, this Bakuchiol-fortified facial oil from Omorovicza is perfect for defending your skin against external stressors that kick-start the premature signs of ageing. 


When it comes to shopping for the best anti-ageing cream, one packed with peptides is a fabulous option to reach for. Peptides can influence your skin cells' behaviour, helping your skin hold onto more moisture and, more importantly, telling your skin cells to make more collagen - ASAP!

Peptides are also a non-irritating skincare ingredient and work well in anti-ageing creams and anti-ageing serums, making them welcome in any anti-ageing skincare routine, even one for sensitive skin. 

This anti-ageing cream from Origins has the trifecta of skin-firming ingredients: Peptides, Antioxidants, and Vitamin C. 

Best Anti Ageing Creams & Serums: Key Points

These skin care ingredients are ideal for softening existing wrinkles and preventing new ones from forming as deeply for skin that stays firmer and youthful for longer. You don’t have to use them all to get results, either - each is perfect on their own in a skincare routine, but they’re also perfect used alongside each other - especially if you’re layering them the right way. 

Or, if you want a shortcut to creating the perfect skincare routine for you, try our skin analysis! You'll get a detailed report about your skin type, plus a pre-made skincare routine that's targeted to your skin goals.

Skin Analysis Quiz

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